Last week when a line of black Mercedes snaked through the quaint village of Charlbury in Oxfordshire the rumour went around that it was the Kardashians house hunting.
This turned out not to be true, it was the fashion set descending on Blenheim Palace for the Christian Dior cruise collection.
Blenheim is the palatial 18th century home of the Dukes of Marlborough, designed by Sir John Vanburgh (assisted by Nicholas Hawksmoor who designed Easton Neston, the home of fashion designer, Leon Max.)
A private train had taken celebrity guests who included Kate Beckinsale, Emma Roberts and Bianca Jagger from Victoria Station to Charlbury. There, a fleet of cars swept them into the Palace.
This was to be a recreation of the 1954 show when Christian Dior first brought his “New Look” to England and high society went crazy for it. At the original Blenheim show a young Princess Margaret, the Queen’s sister was guest of honour.
This year Bella Hadid was the star catwalker.
Cruise or resort shows in glamorous locations are now de rigeur for the European luxury fashion houses. The week before Blenheim the fashion set was in Rio with Louis Vuitton.
Two days after Blenheim, it was to the cloisters of Westminster Abbey (unheard of previously as a fashion or social venue) where Gucci showed their cruise collection. It was eccentric and British and retro. There were thigh-high 60s dresses and plenty of punk.
When it comes to Cruise, it seems, Britain rocks.