Max Studio Blog

Art Basel Hong Kong

3/19/2015 10:46:00 AM


Last weekend it was all about Hong Kong. The A-list raced to the former British colony for the latest incarnation of the amfAR charity gala (Kate Moss, Naomi Campbell, Gwyneth Paltrow et al) booked to coincide with the latest edition of Art Basel.

Half of this latest outpost of the art fair favoured by the jet set was made up of galleries from Asia and Asia-Pacific, and surreal works seemed to catch the crowd’s fancy, including this “Untitled: Kneeling Woman” by the Australian artist, Sam Jinks.

Other top picks included “Camel No.1” by Yang Maoyuan and Yunizar’s “Pose Playboy Rooster.”

Also spotted amidst this surreal world: Yana Max admiring some of the works on show.

Fashion Flashback

3/28/2014 10:07:00 AM

Fashion Flashback

Gorgeous Lydia Hearst, heiress and supermodel, was Max Studio’s autumn/winter 2008 cover girl in a gothically glam shoot held in the grounds of Easton Neston. She was having a moment then - the great-granddaughter of mogul William Randolph Hearst - winning Best International Supermodel in November of that year. She was high-profile from birth, the daughter of kidnapping victim Patricia Campbell Hearst and Bernard Shaw, her mother’s bodyguard, who would go on to run security for the Hearst Corporation. She in turn would cover Vogue’s across the world as well as pose for Vuitton, Moschino, Prada and DKNY. She’s having another moment now in the US, as one of the team coach’s on Naomi Campbell’s model search show, The Face. It’s all about Team Hearst.

Contributing Editor: Richard Dennen

Yves Saint Laurent

3/19/2014 5:54:00 AM

Yves Saint Laurent

'Yves Saint Laurent' is the fashion film of the season and tells the gripping story of the great designers rise from 22-year-old creative director of the house of Dior to the inspirational genius who founded one of the most iconic fashion brands in history.

It doesn’t hold back from showing YSL’s darker moments either, a manic depressive whose rock bottom moments were kept from imploding by his long-term partner (and business partner) Pierre Berge, who gave his backing to this movie.

But the great glamour moments are there too, fittingly for one of the greatest names in fashion history, a designer who helped re-invigorate the Couture as well as making ready-to-wear chic. He invented ‘Le Smoking’ giving women the tuxedo suit. He was ’70s rock n’ roll. He was king of the great fashion quote too: “Over the years I have learned that what is important in a dress is the woman who is wearing it.” And there you have it.

Contributing Editor: Richard Dennen

Cheltenham Festival 2014

3/13/2014 4:59:00 AM

Cheltenham Festival 2014

The Duchess of Cornwall was at Cheltenham Races yesterday; always the early springtime fling for the British society set. Equestrian fashion is always something that jumps back in the saddle. There’s the Middletons and Royals wafting past the finishing line track side in their sharply cut tweeds crowned with glossy furs hats. There’s Monaco royal Charlotte Casiraghi who wears kit designed by Gucci on an eventing circuit where she rubs shoulders with other chic, jodhpur clad fillies like Jessica Springsteen. It’s here, on horse back, that the clothes look so smart, tight-fitting and practical - no wonder that Hermes and Ralph Lauren took the trend to its logical conclusion in the ’90s. And no wonder the MaxStudio polo team looks so cool in its uniform. The secret to perfecting that pose? The six essentials according to Gucci designer Frida Giannini are: “Tailored jackets, riding boots, white shirts, stretch-slim trousers, a great leather belt - and perfect posture”.

Contributing Editor: Richard Dennen

Style Guide: Warm Weather Getaway

Getting away this spring? Find the must have pieces to make your trip as fashionable as it is enjoyable. Casual day dresses, linen shorts and pants and shouldering baring tops are vacation essentials. Not to mention the fabulous spring footwear and eyewear you will need to accessorize your look. Whether on boat or dry land, beachside or countryside, Maxstudio has all of the pieces you need to fill your suitcase!

Shop the Spring 2013 Collection

The Man Who Fell to Kensington

3/26/2013 10:21:00 AM

The Man Who Fell to Kensington

I, I will be king. And you, you will be queen: London has gone Bowie mad as the Victoria and Albert Museum dusts off the old and throws up the relatively new with the blockbuster, sell-out, all-singing, all-dancing show: “David Bowie is.” From the night last week that Tilda Swinton, who plays the rock legend in his latest music video, arrived at the opening party hosted by Gucci, 300 pieces from his legendary archive, including the costumes (designed with the likes of Kansai Yamamoto and Alexander McQueen), the photos, films, set design, handwritten lyrics and even the star’s own instruments have been fawned over. Five decades of changing style? Check. The Ziggy Stardust bodysuit? Check. Unseen footage of the cultural icon? Check. In the last room giant screens throw up footage of Bowie in legendary performances - and with three versions of ‘Heroes’ available to listen to simultaneously on the audio-guide, it’s a sparkly way to escape the Easter snow…..just for one day.

more information on the exhibit

Contributing Editor: Richard Dennen

Image Credit: Getty Images

Spring/Summer 2013 Campaign Shoot

A beautiful collection deserves an equally stunning backdrop. Aboard a yacht Leon Max and photographer Phillip Dixon scouted the exquisite island of Mustique for the perfect spot to capture the luxury, ease and beauty of the Spring/Summer 2013 collection. A week of work and play in the island sun produced a series of magical images representing the collection as embodied by model beauties Katia Elizarova and Vika.

The natural charm of Mustique provides the ideal backdrop to showcase the airy watercolor printed dresses. Inspired by the grounded tones of white sand beaches and the multicolored depth of island waterfalls, bathed in rays of sunlight, the soft draping and movement of the dresses becomes ethereal.

The Spring/Summer 2013 collection is complete with looks for all occasions. Casual weekend pieces include nautical striped dresses ideal for vacationing, along with breathable knits, collared shirts and lightweight coats inspired by the English countryside. For weekdays, it’s skirt suits, lightweight blazers and on trend microprint suiting. Evening wear includes cocktail dresses with sheer cut outs, asymmetrical necklines and back tie dresses in bold reds and romantic blacks. Available in-store and online shop the collection.

Three Is A Trend : Leon Max Cape

Hayden Panettiere is the latest style-conscious celebrity to be spotted in this season’s most coveted cover up. Joining fellow starlets Zooey Deschanel and Jessica Biel also recently seen in this Leon Max Wool Cape, Hayden is keeping the trend going by looking equally chic and polished last week in this standout piece.  

Shop the Leon Max Wool Cape

Style Around the Clock Contest

Everyone loves a treat, so why not enter our competition to win a night for you and your friends in your city? We style ourselves around the clock, so show us your unique style from the Leon Max/Max Studio collection and be in with a chance of winning £200 (or equivalent currency) towards your dream night, as well as the perfect outfit to wear.

Choose from the following times:

12:00 - 3:00 – Lunch with a friend

3:00 – 6:00 – Shopping

6:00 – 9:00 – Dinner

9:00 – 12:00 – Cocktails with friends

And style your post accordingly! We want to know about the secret little spots in your city that you love, why your friends / partner / family are so fantastic and what you would wear to set heads turning.

The Prize

One lucky winner will receive their dream night out, plus the outfit that they chose, but we won’t stop there; two runners up will win a £100 (or equivalent currency) gift card to spend at Max Studio.

To Enter:

To enter the competition, simply write a blog post on your dream day or night, choosing a slot “Around the Clock”. Tell us about the location, who would go and what you would do, and then style your ideal outfit from Max Studio, linking to the items.

Once the post is live, tweet us @MaxStudioUSA with the hashtag #aroundtheclock to let us know you have entered. After 3 weeks, we will announce a short list of 10 blogs, and then the race is on. The blogger that receives the most votes after a week will win the prize; the night out that they have selected, on us!!


Trending: Graphic Black and White

It’s a case of opposites attract this spring with black and white emerging as a key trend for spring/summer 2013.  Whether you love the simplicity and purity of white or the elegance and power of black, this dynamic duo insures a clean, sophisticated look that is as easy to wear as it is chic.

Shop the Trend

Paris Fashion Week // Street Style

Paris Fashion Week saw some of the most on trend and must-have street style looks. In order to keep up with show attending fashionistas we bring you trends from the street that you can own now! Whether it’s fashion puffers, printed jacquard or knee-length coats we have it all!

photo credit:

Trends from the Runway Fall 2013 PFW - Wear it Now

Fresh off the runway from Paris Fashion Week we give you the hottest trends for Autumn 2013 and how to get them now. Dresses and tops in shades of blue, sheer skirts, capes and macs and the combination of black and white ruled the runways. Get the looks now

Shades of Blue

Sheer Skirts

Capes & Macs

Black and White

Photo Credit: Getty Images

A Model’s Life: Amy

3/28/2012 5:45:00 AM

A Model’s Life: Amy

Amy is at photographer Phillip Dixon’s house in Venice, California wearing a crinkled silk chiffon maxi dress with back detail from the Leon Max Spring 2012 Collection

What is your favorite aspect of modeling?

Traveling, being exposed to different cultures, food and people. Also the aspect of traveling at such a young age.

Favorite city for fashion:

London because I love the funky chic energy, layering and individual style

Favorite city in general:


How would you describe your personal style?

Simple and easy

What would you wear for a night on the town?

A sleek black look with colorful accessories 

Fun fact about yourself:

I trained for the Junior Olympics in synchronized swimming for 9 years


Editor’s Pick: Sophie Goodwin

The chambray shirt is a staple of the season. Sophie Goodwin, Shopping Editor at Tatler Magazine suggests pairing the shirt with skin tight jeans for weekend wandering through local hotspots (in her case, the famous King’s Road in London). Whether worn as a lightweight jacket or tied at the waist, this is the perfect versatile piece for weekend explorations.


A Model’s Life: Bianca

3/16/2012 6:10:00 AM

A Model’s Life: Bianca

Bianca is enjoying a casual lunch in Los Angeles wearing a blazer, sweater, shorts and sunglasses from the Maxstudio Spring 2012 Collection. 

What is your favorite aspect of modeling?

Traveling, meeting new people & experiencing different cultures.

Favorite city for fashion: 

Paris & Japan

Favorite city in general: 

New York

How would you describe your personal style?

Casual, rocker girl

What would you wear for a night on the Town? 

Dress & oxfords

Fun fact about yourself: 

I love playing World of Warcraft. My character’s name is Loveslayer. It’s the perfect activity to entertain me while traveling to cities where I don’t know anyone.


A Stylist’s Musings

3/13/2012 12:32:00 PM

A Stylist’s Musings

The classic inspiration of the poetry between a woman and a horse: the pairing of energy and movement and like a woman, the horse is a mysterious creature whose power and grace have intrigued humans for thousands of years.

I met a dozen grey horses while preparing for this shoot and when I met this horse named Ice, I hadn’t known of his inspiring past film work (Water for Elephants and Narnia, for example) and just fell head over heels in love! I touched him and he responded in such a lovely and open way, I knew he was the one.

The pale art direction, not only of the ocean & sand, but with the one neutral dress needed his colouring. The result is a moment caught of a dream. I had found my treasure.  The diaphanous chiffon dress had a lightness of spirit, danced with the wind and the colour is stunning but not shocking.

Your own energy interacts with a horse, and our model Katia E. has classical ballet training and a lovely spirit. Their partnership was extraordinary. I wanted to incorporate Katia’s authentic ability to move with the modern romanticism and movement of the Collection.

The photographer Phillip Dixon is one-of-a kind, as an artist and as a person. He makes the magic happen! Which he did as he achieved to bring both the model and the horse in the perfect pose, at the same time. He paints with light and the end result is magical.

To have a desire to put beautiful things into the world and to advertise them, I feel that there has to be a sense of authenticity to the image. The viewer today is quite sophisticated and wants to feel as if she can be inspired by or to be a part of the image, which then makes her aware of the clothes she buys. She takes a part of that romance with her every day she wears it. Incorporating my love for horses and my adoration of fashion as my daily life raised a question: Is the relationship between a woman and horse any different than fashion and it’s loyal enthusiasts? 

Written by: Ame Austin

Partying in Paris

3/9/2012 12:20:00 PM

Partying in Paris

Nicole Kidman, Mila Kunis, Katy Perry and Jessica Alba were just some of the A-list names in the social throng of Paris fashion week.

Glamorous Paris fashion week is a wonder to behold and when night draws, the real business is done. This is the business of looking fabulous. After the Lanvin show (it’s the 10th anniversary of Alber Elbaz helming the label) it was the models Karlie Kloss and Lily Donaldson who led the celebrations, dragging Tilda Swinton and cacophony of fellow cool cats along for the ride. They all wanted to salute this popular designer as well as a radiant looking Jessica Alba who had swung in bringing some Hollywood flair to the Parisienne proceedings. What is it about Sunday nights and fashion week? Don’t any of these people have to get up on a Monday morning? P. Diddy was spotted zipping from the Kenzo party to the Givenchy party arriving just in the nick of time to hear Alicia Keys perform for Riccardo Tisci as well as Marina Abramovic and Hedi Slimane. Across town there were three generations of Jaggers – Bianca, daughter Jade and granddaughter, Amba Jackson - at the ball Dior threw at the Hotel de Rothschild. Here it was all fin de siècle decadence and feasting on foie gras and macaroons, with society beauties like Mary Charteris, and Stella Tennant straight off the Givenchy runway, all there to see Victoire de Castellane’s new jewelry line for the French house. Well, fashion girls are impressed by someone every now and then. The Pinaults, Gareth Pugh, Marc Newson, euro IT-stylist Giovanna Battaglia and some of the more wacky creatures in town pitched up to support Dasha Zhukova and the launch of the summer issue of her magazine, Garage. But things were really revved up last night when Kanye West threw his after show party at La Halle Freyssinet which not only had the cooler than thou Azealia Banks (the fashion world is currently in a quagmire over who is cooler, this songstress or Lana Del Rey?) but also a go-kart track set up around the catwalk. This set never being the sort to remain low-key it was only a matter of minutes before some of the coolest kids in fashion were pulling helmets over their perfectly coiffed hair and racing around the track, the main instigators being funsters Alexander Wang, Karlie Kloss and Katy Perry. Nothing was going to get in the way of Anna Dello Russo and this photo op. Philip Treacy hats being dropped in favor of crash helmets? It doesn’t get much stranger than that.

Contributing Editor: Richard Dennen

Photo Credit:

Eric Ryan/Getty Images Europe/Getty Images 

Dominique Charriau/WireImage/Getty Images