Max Studio Blog

To Russia With Love

11/21/2014 10:31:00 AM


While there may be mutterings of a new Cold War over at the UN Security Council, there was nothing but love for the Russians in London this week when Elena Perminova - wife of Alexander Lebedev - and erstwhile street style star hosted a chic dinner at Kensington Palace for Russian-owned jewelry brand Sybarite. A ballerina pole-danced to Tchaikovsky - what more could one ask for on a chilly and rainy English evening?

While talk in the news might be of more serious matter it turns out Russia is having a flowering of new and exciting and hip-per than hip underground fashion talent. Last October saw the 29th season of Russian Fashion Week and included buzz brands such as ‘Walk of Shame,’ now in its third year, which held a presentation in a suitably trendy and gutted top-floor apartment - the standout cool piece being an orange maximum security prison bright orange jacket with 'Walk of Shame’ emblazoned on it in Cyrillic…of course.  The label has since been picked up by Opening Ceremony.

Back at 'KP’ - former home of the Princess of Wales, now home to the Duke and Duchess of Cambridge - there was nothing underground about the fashion that glittered on the Russian socials of London in Balmain and Balenciaga who were out to support their IT girl friend Elena, along with the British Vogue girls and model Amber Le Bon and designer Emilia Wickstead showing off a baby bump, as well as two Han Christian Anderson toy  'soldiers’ who escorted the ladies into dinner.

Bafta Britannia

11/6/2014 5:25:00 AM


The Brits were back in town for BAFTA’s Los Angeles bash at the Beverly Hills Hotel - and as there’s nothing they love more than a nice, long chat so it will come as no surprise then that the night was one of long and jovial speeches and toasts. Emma Watson stole the show in sharp Balenciaga, and was honoured by Burberry, the brand which landed her, her first modeling gig. Also honoured were Mark Ruffalo, Dame Judi Dench, Robert Downey Jr, Mike Leigh and Julia Louis-Dreyfus.

It’s been quite the Brit week for Hollywood; heartthrob Eddie Redmayne was hosting a drinks at the Chateau Marmont the night before. Were the female guests devastated that he’d announced his engagement? Yes, most likely. But there was worse news to come a few days later from London; Benedict Cumberbatch announced his engagement to theatre director Sophie Hunter via The Times’ Court and Social page. Was that the sound of a thousand hearts breaking? From his female fans, known as the ‘Cumberbitches’, certainly.

Fashion Flashback

11/26/2013 8:10:00 AM

Fashion Flashback

For our Autumn/Winter 2010/11 the gorgeous Rosie Huntington-Whiteley swept into Easton Neston House, country house of designer Leon Max, for a glossy, moody and glamorous photo shoot set in the grand rooms and four-postered fabulousness of the English countryside. Rosie was already big news: she’d replaced Agyness Deyn as the face of Burberry in 2008, the same year she covered her first issue of British Vogue. Now we’re proud to see her living the red carpet life in Hollywood with her boyfriend the actor Jason Statham and her star turns in big box office flicks like Transformers. Last year saw her dubbed top style icon at the Elle Style Awards and this Christmas she’s the face of the much-talked about Marks & Spencer’s TV ads. One cool, British girl.

Check out behind the scenes at Easton Neston in this film 

Contributing Editor: Richard Dennen

Isabella Blow: Fashion Galore!

11/21/2013 7:50:00 AM

Isabella Blow: Fashion Galore!

Leon Max attended the private view of the ‘Isabella Blow:Fashion Galore!’ exhibition last night (pictured here with Yana Boyko wearing Leon Max) hosted by Daphne Guinness. For those who knew Issy, the great hat-wearing, eccentric, talent-nurturing fashion editor, it was a moving event, clothes seen on mannequins that had so recently (she died in 2007) been seen in real life. “It brings back all the things about life with Issy—all the fun, all the fights,” explained hat designer Philip Treacy, one of her discoveries (she bought Alexander McQueen’s entire graduate show and the launched the careers of Stella Tennant and Sophie Dahl), “she enjoyed fashion and was entertained by it, and I think you feel that here. I’m happy for her. It’s all as she’d like it. It feels like she’s been running the show.” The collection of Blow’s clothes, on the cusp of being sold at Christie’s and separated, was bought up in its entirety by Daphne Guinness who wanted it preserved for posterity. “The decision to put Isabella’s wardrobe on display was a natural progression; it felt like what she would have wanted,” explained Daphne. “I bought the collection because I couldn’t bear for it to be dispersed; it was her life’s work - her legacy. What better way of celebrating that legacy than allowing the world to view it?”

Contributing Editor Richard Dennen


11/20/2013 3:34:00 AM


We feel these shorts are the new evening essential - and Harper’s Bazaar agrees. Check them out on the December issue’s Gold-themed page. When we think of gold we think of the Emperor Nero’s 300 room palace the Golden House and the swinging fêtes organised there by his official party planner Petronius. Don’t you? Yep! It’s time to party. And what better season to get decked out in gold? These can be the sexy but chic option in a trouser-like style given a classic edge by the metallic woven fabric. Coming to a drinks party (or triclinium) near you.



Contributing Editor Richard Dennen

Fashion Flashback

11/15/2013 3:45:00 AM

Fashion Flashback

For our Spring/Summer 1983 campaign photographer Philip Dixon shot a sultry teenage Uma Thurman looking boldly to camera. Max Studio caught her early; her modelling career would not get serious for another two years when she signed with Click Models. In December 1985 and May 1986 she covered British Vogue and made her movie debut in 1988 appearing in four films that year. 31 years and a lifetime on the silver screen later and this Hollywood royal is still as cool as she was back then - even this week Campari have released their new calendar with Thurman resplendent in Versace, Stella McCartney and Chopard. 

Contributing Editor: Richard Dennen

The Hunger Games

11/8/2013 9:13:00 AM

The Hunger Games

Katniss Everdeen is having a fashion moment. While we can expect high fashion stakes on the red carpet this Sunday for the World Premiere of ‘The Hunger Games: Catching Fire’ being held here in London, it’s on the silver screen itself that couture quality costumes are having their parade. Rumour has it that stylist, and the film’s costume designer, Trish Summerville - who put together ‘The Girl with the Dragon Tattoo’s’ dark Scandinavian Gothic look - has taken her cue from the likes of Christopher Kane and Alexander McQueen in her designs for this film. We’ve spotted some Christian Dior-esque frothy feathers and tulle in there and Gareth Pugh will enjoy the leather with feather and wing-like epaulettes. What next for Summerville? A Hunger Games-inspired designer collection of course dubbed ‘Capital Couture.’ That’s capital!









Contributing Editor Richard Dennen

British Fashion Awards

11/1/2013 4:06:00 AM

British Fashion Awards

Leon Max has recently joined the British Fashion Council’s Fashion Trust, which was launched as a mentoring programme for British fashion designers to help turn them into global fashion brands. Meanwhile yesterday the nominees for the Fashion Council’s Awards were announced - the ceremony which will be held at The Coliseum, the home of the English National Opera, is set to be one of the events of the year.


And the nominees for the 2013 British Fashion Awards are…..



An innovative and directional designer who is emerging as an influential force in British womenswear.

Nominees: Marques’Almeida, Simone Rocha, Thomas Tait



An innovative and directional designer who is emerging as an influential force in British menswear.

Nominees: Agi & Sam, Christopher Shannon, Craig Green



An innovative and directional designer who is emerging as an influential force in British accessory design.

Nominees: Dominic Jones, Mr Hare, Sophia Webster



A leading British designer of shoes, jewellery, millinery or other accessories within the past year.

Nominees: Anya Hindmarch, Charlotte Olympia, Nicholas Kirkwood



Gives recognition to a British designer who is creating global awareness of their designs in the media.

Nominees: Antonio Berardi, Erdem, Victoria Beckham



A British model who has contributed most to the international fashion scene in the past year.

Nominees: Cara Delevingne, Edie Campbell, Sam Rollinson



A leading British based designer brand that has excelled and made an impact on the international stage over the past year with multiple stores, integrated manufacturing, dynamic campaigns and an e-commerce platform.

Nominees: Alexander McQueen, Burberry, Victoria Beckham



Recognising a non-British internationally acclaimed, leading designer who has directed the shape of fashion in the past year both in the UK and internationally.

Nominees: Marc Jacobs, Miuccia Prada (Prada), Raf Simons (Dior)



The New Establishment Award recognises a British womenswear, menswear or accessory designer that is taking the industry by storm.

Nominees: J.W. Anderson, Mary Katrantzou, Peter Pilotto



A leading British designer of ready-to-wear or bespoke tailoring who has been instrumental in enhancing men’s fashion in the past year.

Nominees: Christopher Bailey (Burberry), Kim Jones (Louis Vuitton), Tom Ford



A leading British designer of ready-to-wear who has been instrumental in enhancing women’s fashion in the past year.

Nominees: Christopher Kane, Phoebe Philo (Céline), Sarah Burton (Alexander McQueen)

British Fashion Awards

11/28/2012 1:23:00 AM

British Fashion Awards

Last week Cara Delevingne was toasting the grand opening of London’s Leon Max boutique on Westbourne Grove. Last night at the British Fashion Awards at the Savoy she was crowned Model of the Year 2012. Is there no stopping the elfin Belgravia-born babe who the London Times knighted today as the “The New Kate Moss.” That’s one great rep to live up too. But if last night is anything to go by, as Jonathan Saunders and a heady fash pack swept around her post-award, she’s definitely got the UK-side industry’s nod of approval. Meanwhile Stella McCartney landed two of the big prizes - the designer brand award and the designer of the year award. What with designing the outfits for Team GBs Olympic efforts its been a big year for the designer. She confirmed she would be moving her show from Paris to London for next season, as she was handed her award by Salma Hayek. With Princess Beatrice handing out awards and Prime Minister’s wife hanging off the arm of Erdem, everyone could agree, it’s definitely been a good year for Fashion’s Team GB.

Contributing Editor: Richard Dennen

Photo Credit: Getty Images

Editor’s Picks: Holiday Parties

Associate Market Editor for Marie Claire, Preetma Singh, shares her favorite looks for upcoming holiday fetes. 

For the office party it’s all about a statement piece that maintains a sense of professional refinement. Her favorites include a cocktail coat, gold trousers, and a bustier top. 

The house party calls for a shout of personal style. For a borrowed from the boys look pair a sharp military inspired jacket with a pair of slim trousers. For a more feminine feel a draped festive red dress is the choice.

New Year’s Eve is about having fun with fashion. For a modern look pair a beaded cardigan with a pair of cocktail trousers and tights, or go classic with a playful LBD that’s sure to be a party favorite. 

Shop the Holiday Collection

Friday Night Fashion Fiesta

11/19/2012 12:08:00 PM

Friday Night Fashion Fiesta

A fashion crowd looking for Friday night fun headed to the official launch of the Leon Max store on Westbourne Grove in London’s fashionable Notting Hill, followed by a packed and rock n’roll afterparty right round the corner at The Lonsdale with a performance from Jamie Hince and Alison Mosshart of The Kills. The guestlist read like an A-Z of fashion hip; models Kate Moss, Cara Delevingne, Kristen McMenamy, Mary Charteris, Sascha Bailey (son of David), Leah and Natt Weller (children of Paul) as well as designers Matthew Williamson and Julien Macdonald. Friday night’s alright. 

Contributing Editor: Richard Dennen

Photo Credit: Dave Bennett

Editor’s Picks: The Cape

11/16/2012 12:43:00 PM

Editor’s Picks: The Cape

A visible trend on the Autumn/Winter 2012 runways, the Maxstudio cape has been a favorite of fashion editors and celebrities alike. Go holiday dressy chic with the metallic jacquard cape, everyday wear in the single breasted cape or Lisbeth Salander edgy in the smooth leather cape.

Shop the Cape

Marie Claire & Maxstudio Host ‘Fall for Fashion’ in Soho

As the sun set over the NYC skyline, an excited swarm of Manhattan women piled into Maxstudio’s Soho location for an evening of fun and fashion. Co-hosted by Marie Claire Magazine, this exclusive shopping event promised a peek at the hottest trends of the season along with how-to-wear tips straight from the mouths of the magazine’s own style experts.

Tackling this tricky time of year where the arrival of incredibly cold weather coincides with an onslaught of party invitations and social engagements, Marie Claire’s Madison Shoop shared some secrets on building the perfect looks for the season with her must-have pieces from the collection.

And after a bit of bubbly and some socializing, the ladies headed out into the night, armed with some new fashion knowledge and some seriously chic clothes. 

Here are Madison’s Must-Haves:

Cashmere Sweater

“This is a luxurious piece that can function as both a cover up like a cardigan or as outerwear. The soft and rich cashmere makes it an ideal layer for the Fall to Winter transition and though super stylish, it’s perfectly office appropriate.”

Wide Leg Crepe Trousers

“These trousers speak for themselves and are a piece that should be in every woman’s wardrobe. The wide-leg, menswear inspired cut is so chic and timeless. With styling a statement piece like these, it’s best to keep the rest of the look simple.”

Woven Fur Jacket

“For a festive occasion or cocktail party, this voluminous fur jacket is a dramatic layer to pile on. I love how it looks worn over intricately detailed dresses or tops to create interesting depth and contrast.”

Caped Jacket

“This wonderful cape ties and cinches in all of the right places and can be worn over everything from a sweater dress to leggings and a button-down. This season is all about layering and getting a relaxed yet sophisticated look, which this piece perfectly embodies.”

Shop the Fall Collection

Hitchcock Style Guide

11/9/2012 1:10:00 AM

Hitchcock Style Guide

The untouchable film genius is having his fashion moment. First, the summer in London saw the British Film Institute host a season of showing the entire oeuvre of Alfred Hitchcock’s movies. Now, two films on this ultimate director of suspense and blondes, the creator of North by North West and Rear Window, have snuck up upon us with the screech of a fiddle. What better a time to embrace the early 60s pep and prep of the nuanced Hitchcock style, all prim and sophisticat, well-cut and sexy twin-set and pearls. Sienna Miller stars as Tipi Hendren, of ‘The Birds’. Meanwhile ‘Hitchcock’ is an intelligent and amusing movie based on the making of Hitchcock’s horror masterpiece, ‘Psycho.’ Anthony Hopkins plays the director, with Helen Mirren as his wife Alma Reville - tired of her husband’s obsession with his leading blondes and epicurean ways - and Scarlett Johansson, Janet Leigh. “What if someone good made a horror picture?” he asks his wife, who wears the same white bra and slip that Janet Leigh wears in ‘Psycho’s opening sequence, in the movie. What indeed.

Shop the Autumn/Winter Collection 

A Model’s Styling Tips for the Holidays: Bianca

Statement pieces are a holiday must have. Bold dresses and a pair of stand out gold trousers are festive without being overstated. While staple outerwear pieces such as the cape and trench coat are the perfect finishing touch to keep out winter chill.

Shop the Holiday Collection

The British are Coming!      

Just as Autumn was relinquishing it’s grips to Winter all over Europe last week, the world of fashion came to Los Angeles for a few last days of sunshine with a double feature combo of the British Fashion Council’s “London Showrooms” where a select group of fashion designers are invited over to meet head celebrity stylists and media and The Vogue Fashion Funds finalists’ fashion show, held at The Chateau Marmont.  

Needless to say, the meeting of the two events called for a party! The festivities were scheduled towards the end of the week and as Wednesday rolled along I jumped at the invitation to the British Fashion Council’s drinks party at the Mondrian pool with a subsequent dinner hosted by Victoria Beckham and Anna Wintour.  

Upon arrival at The Mondrian, the tight black jeans, white t-shirt and leather jacket, LA uniform was checked at the door and the pleated tailoring of Marios Schwab, the brilliantly eclectic and timeless textiles and unique shapes of Mary Katrantzu, the street chic of Aitor Throup’s exhibition and of course the innovative and pastels of Nicholas Kirkwood’s new shoes were on display.  It was just like a little bit of London- poolside.

I arrived wearing a beautiful navy blue Spencer Hart suit from Savile Row and red velvet heels and found everyone, including my favorite designer of the moment, Louise Gray, looking eye wateringly cool in their own designs.     

The next night saw the fashion’s elite head over to The Chateau Marmont for the Vogue Fashion Fund’s finalist dinner.  The result was dazzling and the red carpet looked something more like an Awards Ceremony than an up and coming fashion show’s celebration, but luckily, Hollywood’s A-list managed to keep the fun upbeat energy that you only get when you discover something new and exciting and really let their hair down- which is rare as a gloomy day in LaLa Land.

Guests included Brits David Beckham and Rosie Huntington-Whiteley as well as Jennifer Aniston, Katy Perry, Emma Roberts and Gwen Stefani. 

Contributing Editor: Margo Stilley

Photo Credit: Getty Images


Make Me a Winner: British Fashion Awards 2011

The Savoy, London’s grande dame of a hotel, had a taste of 21st century cool when the British Fashion Awards and iconic Kate Moss, the Prime Minister’s wife Samantha Cameron, and models Katia Elizarova wearing Max Studio and Poppy Delevigne in Matthew Williamson – hit it. It didn’t come as a surprise to anyone that Sarah Burton, the designer at Alexander McQueen, won Designer of the Year. Remember that a half a million visited the ‘Alexander McQueen: Savage Beauty’ exhibition at the Met in New York and about the same number queued to see Kate Middleton’s wedding dress on display at Buckingham Palace. Sam Gainsbury, who created the Met exhibition, won the ‘Isabella Blow award for fashion creator’. Meanwhile one of Issie’s greatest friends, Daphne Guinness, was having creation issues of her own - her contraption of a bizarre Cubist dress (it was made of patent leather hexagons like something from the mind of futurist Buckminster Fuller) was not only excruciatingly uncomfortable but also (and in front of the paparazzi) a bit - ahem – revealing. But even a Worst Dressed award for an Oscar outfit a decade ago didn’t put Kate Hudson off from handing Stella McCartney her ‘Red Carpet’ award: “It was my first and only nomination and to have Stella dress me made me feel like the hippest girl in the world. But I woke up the next morning post-awards without a statuette - and turned on the television to find out I was on every Worst Dressed list.” She phoned Stella and they laughed about it, the designer replying, “It was your hair wasn’t it?” (She had a point.) Meanwhile Victoria Beckham won ‘Designer Brand’ and was presented with her gong by Marc Jacobs: “Without David I wouldn’t have the courage to do what I’m doing,” she said sweetly of her LA Galaxy superstar footie husband who was galaxies away from The Savoy touring Indonesia. Stella Tennant won ‘Model of the Year’ and well-deserved it was! Later that night at the post-ceremony dinner a Christopher Kane-wearing Alexa Chung toyed with her award  – it was the ‘British Style’ award – smug in the knowledge that it was hers for a second year running. And the only award decided by public vote.

Contributing Editor: Richard Dennen

Photo Credit:

Tim Whitby/Getty Images Entertainment/Getty Images
Dave M. Benett/Getty Images Entertainment/Getty Images

    Make Mine a MoCA: MOCA Gala 2011

    11/15/2011 10:18:00 AM

    Make Mine a MoCA: MOCA Gala 2011

    This was taking ‘interesting’ table decorations to a whole new level. Artist Marina Abramovic maybe  known for staging mildly titillating displays of nudity as performance art but once guests at the Museum of Contemporary Art fundraiser in Los Angeles sat down for dinner they realised things were going to be a little different this time. Live actors were cleverly concealed underneath the tables – with their heads serving as the centrepieces. Now to have ones table setting set up in a disturbing stare down with your guests would definitely appear to be one way of keeping their attention. Perhaps the guests, who included Gwen Stefani, Kirsten Dunst and Tilda Swinton, shouldn’t have been surprised. After all wasn’t this the woman who posed for the cover of Visionaire’s 60th issue breastfeeding Riccardo Tisci? Well who doesn’t love a bit of Givenchy. It was also last year that Abramovic unleashed her ‘The Artist is Present’ onto an otherwise noisy New York. Yes this was a 736-hour, 30 minute, silent, unmoving piece where she sat out life in the entrance hall of MoMA while visitors would take turns in sitting with her. It even spawned its own facebook support group where groupies could share their passion for ‘Sitting with Marina.’ But staring at this centrepiece wasn’t the only treat in store for the MoCA diners; they also had the joy of jostling near to the large, round tables replete with nude young women of varying desirability piled with skeletons on top of them. Who knows how many men got into trouble with their dates for chatting up a table display, surely a first, even for those managing the complexities of Los Angelean social life. It was all amusing enough and after Debbie Harry had sung it was time for pudding. Of course, this was pudding in the shape of Debbie and Marina and brought out ceremoniously by a crew of bare-chested buff young men only to be cut up into little pieces which were then prompty devoured by the likes of California Governor Jerry Brown, LA  Mayor Antonio Villaraigosa, Dita Von Teese, Nicolas Berggruen, assorted Hollywood movers and shakers as well as rich patrons, art hustlers of various ranks and their hangers on. You get the picture. And who got the juiciest slice of Debbie Harry? Our bet is that it was LA’s uber-philanthropist, Eli Broad. And with the dinner raising $2.5million maybe eyeballing  a dining table’s centrepiece is set to be the ‘dernier cri.’

    Contributing Editor: Richard Dennen

    Photo Credit:

    Frazer Harrison/Getty Images Entertainment/Getty Images
    Jon Kopaloff/FilmMagic/Getty Images
    Todd Williamson/WireImage/Getty Images

    Irina Shayk & Bar Refaeli presenting, Lady Gaga Performing at the 2011 MTV Europe Music Awards 

    MTV Magic: Europe Music Awards 2011

    30 years ago MTV rolled out across the world like some sort of hip behemoth roller coaster of cool kids. From it’s opening day when it opened with Buggles’ ‘Video Killed the Radio Star’ (though there was no reception in New York – the founders had to go to a bar in New Jersey to watch it air) to the reality tv show nirvana it is now, it’s been unstoppable. And when it’s European Music Awards landed in Northern Ireland’s Belfast it was business as usual. But had Belfast factored in Bieber-fever? This is the madness of the screaming tweenoiserie that camp outside any hotel in the world where pop puppy Justin Bieber has taken up residence. And as his 19 year old girlfriend Selena Gomez was presenting the awards this sent their embryo fans into even more of a manic spin. But perhaps after years of violence this was just the tonic Belfast needed?

    At the awards Jessie J rocked it in leopard print before yo-yoing into a Dali-esque bodysuit. Katy Perry looked cute as a cucumber in platform brogues, a pink leather jacket and a pastel mini dress nodding to the ‘40s. All crowned with her pink retro-waved hair – well, that is one strong look. Of course Lady Gaga wasn’t going to let them down either. She appeared better than strange in slinky silver Paco Rabanne but with a Philip Treacy circular hat that completely obscured her face. A veritable Isabella Blow Mark II Moment. “I couldn’t hear what she was saying,” said Bar Refaeli, the Israeli supermodel, after Gaga had bowed before her on the stage. But it seems not even grown-ups are immune to Le Bieber; “I felt like a 14 year old fan. He’s the cutest boy I’ve ever seen. He looks like a little baby, I said can I just give you a high-5? It was the highlight of my day.” As Buggles sang in 1981: “We can’t re-wind we’ve gone too far.”

    Contributing Editor: Richard Dennen

    Photo Credit:

    Ian Gavan/Getty Images Entertainment/Getty Images
    Kevin Mazur/Wireimage/Getty Images