Irina Shayk & Bar Refaeli presenting, Lady Gaga Performing at the 2011 MTV Europe Music Awards
30 years ago MTV rolled out across the world like some sort of hip behemoth roller coaster of cool kids. From it’s opening day when it opened with Buggles’ ‘Video Killed the Radio Star’ (though there was no reception in New York – the founders had to go to a bar in New Jersey to watch it air) to the reality tv show nirvana it is now, it’s been unstoppable. And when it’s European Music Awards landed in Northern Ireland’s Belfast it was business as usual. But had Belfast factored in Bieber-fever? This is the madness of the screaming tweenoiserie that camp outside any hotel in the world where pop puppy Justin Bieber has taken up residence. And as his 19 year old girlfriend Selena Gomez was presenting the awards this sent their embryo fans into even more of a manic spin. But perhaps after years of violence this was just the tonic Belfast needed?
At the awards Jessie J rocked it in leopard print before yo-yoing into a Dali-esque bodysuit. Katy Perry looked cute as a cucumber in platform brogues, a pink leather jacket and a pastel mini dress nodding to the ‘40s. All crowned with her pink retro-waved hair – well, that is one strong look. Of course Lady Gaga wasn’t going to let them down either. She appeared better than strange in slinky silver Paco Rabanne but with a Philip Treacy circular hat that completely obscured her face. A veritable Isabella Blow Mark II Moment. “I couldn’t hear what she was saying,” said Bar Refaeli, the Israeli supermodel, after Gaga had bowed before her on the stage. But it seems not even grown-ups are immune to Le Bieber; “I felt like a 14 year old fan. He’s the cutest boy I’ve ever seen. He looks like a little baby, I said can I just give you a high-5? It was the highlight of my day.” As Buggles sang in 1981: “We can’t re-wind we’ve gone too far.”
Contributing Editor: Richard Dennen
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