It was always going to be a quintessentially British affair. After the grandiose Opening Ceremony had been dubbed ‘quirky’ by the US, then why not give them more of the same? The first thing that had to be made clear to the global television audience of 1 billion was that Great Britain ROCKS. Jessie J in a figure-hugging nude catsuit burst out of white Rolls-Royce, the Spice Girls were reunited and swiftly flung into the stadium on London taxi cabs. And that was all after giant models of London landmarks like Tower Bridge and the London Eye had burst into light before our eyes. Even John Lennon and Freddie Mercury were not going to be left out of the picture returning from the grave to be beamed to the masses of their adoring fans. British ‘quirky’ humour certainly played its part with Monty Python’s Eric Idle leading one of the more light-hearted moments singing ‘Always Look on the Bright Side of Life’ surrounded by rollerskating nuns and an opera singing incarnation of Britannia. Britannia certainly rules the waves when it comes to being jaw-droppingly and hilariously bonkers. Russell Brand even popped up as a Willy Wonker-type leading a Magical Mystery Tour. Don’t think for a moment that the Brits don’t like to keep things fiercely cool though - as five trucks rolled into the arena drawing in vast Nick Knight-shot posters of the biggest British supermodels. Well, biggest might not be quite the right adjective. After two weeks of watching the toned torsos of the female Olympians it was a snappy reminder of a more leggy, languid body-shape, as the posters were ripped down and out strode a McQueen-wearing Kate Moss, followed by La Campbell and their fellow supes, the gilded Lilies (Donaldson and Cole) as well as Jourdan Dunn, Stella Tennant and a Victoria Beckham-wearing Georgia May Jagger. Weird, wonderful - and fashionable too. Case closed. Roll on Rio!
Contributing Editor: Richard Dennen