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LONDON, ENGLAND - SEPTEMBER 18: Atmospohere at the launch of "Vogue: Voice Of A Century", a new book celebrating Vogue Britain's centenary year, hosted by Alexandra Shulman at 5 Hertford Street during London Fashion Week Spring/Summer collections 2017 on September 18, 2016 in London, United Kingdom. (Photo by David M. Benett/Getty Images)
LONDON, ENGLAND – SEPTEMBER 18: Atmospohere at the launch of “Vogue: Voice Of A Century”, a new book celebrating Vogue Britain’s centenary year, hosted by Alexandra Shulman at 5 Hertford Street during London Fashion Week Spring/Summer collections 2017 on September 18, 2016 in London, United Kingdom. (Photo by David M. Benett/Getty Images)

They’ve only published 1916 copies of “Vogue: Voice of a Century” – that’s because British Vogue was published in the year 1916, and this is the latest in a glamorous line of fashionable anniversary celebrations. (Leon Max was proud to co-host the opening gala of the year, for the exhibition, “Vogue: A Century of Style.”) So this London fashion week the venerable magazine opened the door onto the new floors of the city’s chicest boite, 5 Hertford Street, in Mayfair, for the book’s launch.

Anna Wintour, editrix of its American older sister, arrived in a flash of cameras, and stood at the bar with Victoria Beckham fresh from her triumphal New York show. Also there, Christopher Bailey (whose Burberry show the next night would be London’s first foray into the world of “See Now, Buy Now,”) model Jourdan Dunn and Mario Testino, much of whose work is featured in the limited edition tome, glossy and full too of never-before-seen contributions from a long line of the publications’ writers from decades past.

LONDON, ENGLAND - SEPTEMBER 18: Alexandra Shulman, Victoria Beckham and Anna Wintour attend the launch of "Vogue: Voice Of A Century", a new book celebrating Vogue Britain's centenary year, hosted by Alexandra Shulman at 5 Hertford Street during London Fashion Week Spring/Summer collections 2017 on September 18, 2016 in London, United Kingdom. (Photo by David M. Benett/Getty Images)
LONDON, ENGLAND – SEPTEMBER 18: Alexandra Shulman, Victoria Beckham and Anna Wintour attend the launch of “Vogue: Voice Of A Century”, a new book celebrating Vogue Britain’s centenary year, hosted by Alexandra Shulman at 5 Hertford Street during London Fashion Week Spring/Summer collections 2017 on September 18, 2016 in London, United Kingdom. (Photo by David M. Benett/Getty Images)
LONDON, ENGLAND - SEPTEMBER 18: Jourdan Dunn attends the launch of "Vogue: Voice Of A Century", a new book celebrating Vogue Britain's centenary year, hosted by Alexandra Shulman at 5 Hertford Street during London Fashion Week Spring/Summer collections 2017 on September 18, 2016 in London, United Kingdom. (Photo by David M. Benett/Getty Images)
LONDON, ENGLAND – SEPTEMBER 18: Jourdan Dunn attends the launch of “Vogue: Voice Of A Century”, a new book celebrating Vogue Britain’s centenary year, hosted by Alexandra Shulman at 5 Hertford Street during London Fashion Week Spring/Summer collections 2017 on September 18, 2016 in London, United Kingdom. (Photo by David M. Benett/Getty Images)
LONDON, ENGLAND - SEPTEMBER 18: Jade Parfitt, Henery Holland and Erin O'Connor attend the launch of "Vogue: Voice Of A Century", a new book celebrating Vogue Britain's centenary year, hosted by Alexandra Shulman at 5 Hertford Street during London Fashion Week Spring/Summer collections 2017 on September 18, 2016 in London, United Kingdom. (Photo by David M. Benett/Getty Images)
LONDON, ENGLAND – SEPTEMBER 18: Jade Parfitt, Henery Holland and Erin O’Connor attend the launch of “Vogue: Voice Of A Century”, a new book celebrating Vogue Britain’s centenary year, hosted by Alexandra Shulman at 5 Hertford Street during London Fashion Week Spring/Summer collections 2017 on September 18, 2016 in London, United Kingdom. (Photo by David M. Benett/Getty Images)
LONDON, ENGLAND - SEPTEMBER 18: Olivia Palermo attends the launch of "Vogue: Voice Of A Century", a new book celebrating Vogue Britain's centenary year, hosted by Alexandra Shulman at 5 Hertford Street during London Fashion Week Spring/Summer collections 2017 on September 18, 2016 in London, United Kingdom. (Photo by David M. Benett/Getty Images)
LONDON, ENGLAND – SEPTEMBER 18: Olivia Palermo attends the launch of “Vogue: Voice Of A Century”, a new book celebrating Vogue Britain’s centenary year, hosted by Alexandra Shulman at 5 Hertford Street during London Fashion Week Spring/Summer collections 2017 on September 18, 2016 in London, United Kingdom. (Photo by David M. Benett/Getty Images)