Max Studio Blog




All Rise for the New Central Saint Martins Fashion Fund

Leon Max joins Lanvin, Versace and Alexander McQueen as founder donors at the avant-garde London fashion school

“Central Saint Martins is an amazing incubator of design talent that consistently punches above its weight,” pointed out Leon Max when it was announced he had agreed to be a founder donor of the erstwhile fashion school.

There was certainly a lot of hype when Central Saint Martins ditched the old, chaotic but much-loved Charing Cross building for it’s glossy, new, glass and steel build in King’s Cross last year. This had been the building where Gilbert had met George, where the Sex Pistols debuted in ‘75, where Pulp’s Jarvis Cocker met the girl with “a thirst for knowledge” in his song, ‘Common People,’ and these were the red hot caverns of far-out creativity in the ’80s.

The move caused tears across the world of British design talent and beyond; graduates include Giles Deacon, Stella McCartney, Riccardo Tisci, John Galliano, Alexander McQueen, Sarah Burton and virtually everyone showing at London Fashion Week.

As shock subsided the avant-garde embraced the change, because who wouldn’t like a new lecture theatre sponsored by LVMH? And what’s not to like about their new Fashion Fund which has raised half a million to support the fashion courses? The founder donors are a mix of the who’s who of fashion and include Alexander McQueen, Chloe, Gucci, Lanvin, Leon Max and Versace.

“This move will strengthen their ability to develop young, creative designers who will be the standard bearers in the decades to come,” added Leon Max, “at Max Studio we’re delighted to help support this great institution.”

Contributing Editor: Richard Dennen

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