Max Studio Blog

Leon Max Fall 2012 Campaign Star Erin O’Connor

Erin O’Connor defines fashion heritage. Famous for her cool demeanor, aquiline nose and a whiff of Bloomsbury she’s had career staying power. No wonder then that Lagerfeld dubbed her “one of the best models in the world.” From the moment she was plucked into the fashion stratosphere by Juergen Teller with a fashion spread in a 1993 issue of i-D magazine there’s been no looking back for the British supermodel. Vogue, W, Harper’s, Prada, Dior, Armani - and now Leon Max - she’s been shot by all the big guns. But Erin O’Connor is not just a pretty face. Reality tv star and writer, she is also the founder of The Model Sanctuary, the London Fashion Week model zone offering nutrition, life and health advice. If anyone has earned their spot in fashion heaven, it’s she. 

Contributing Editor: Richard Dennen

Serpentine Gallery Summer Party Co-Hosted by Leon Max

When three generations of Jaggers turn up you know you’ve got a good party. You would have thought that Bianca and her granddaughter Amba might have been having a quiet week in preparation for the rock n’ roll wedding of the year (Jade’s) at the weekend but they were having none of it. Because this year’s Serpentine Summer party co-hosted by Leon Max went with more than just the proverbial bang. First up, there was international political intrigue - of an artistic nature - as the gallery had looked to Chinese dissident artist Ai Weiwei as their go-to guy for the design of this year’s pavilion which he executed along with Herzog & de Meuron. Was Ai allowed to leave Beijing to attend the Hyde Park event? No wei. Then there was the art, from the gracious hand of Yoko Ono. Guests tied labels to her wish trees while Bianca stood transfixed at a screen showing John Lennon’s backside. She loved it. Then there were the guests. Erin O’Connor went for black, feathered frothery in Leon Max and Amber Le Bon went Grecian rock n’roll. Arizona Muse whispered with Cara Delevingne while fashion mavens Josephine de La Baume, Suki Waterhouse and Edie Campbell rocked out to the racy lyrics of fashion’s rapper de jour Azealia Banks. A few days later, down at Easton Neston, Leon Max’s country home and design studio a small clapped out old bus could be seen chugging around the estate. When they were intercepted the passengers, some well-worn rockers, said they were there for Jade’s wedding. “We’re the band,” they claimed. “I think we’ve had enough parties for this week,” Mr Max murmured after their realization that they’d gone to the wrong house and had chugged off down the drive in hot pursuit of their rock n’ roll quarry.

Contributing Editor: Richard Dennen