Max Studio Blog


Evening Standard Theatre Awards 

by Violet Naylor-Leyland

We don’t go to the theatre as much as we ought to (assuming ‘The Bodyguard’ Musical probably doesn’t count…) but having been invited to the Evening Standard 60th Theatre Awards, I couldn’t resist the fun and people-watching-potential. Having decided on my grandmother’s 1950s black silk basque, Mark Fast cut-out tights and a Violet’s Box Vintage velvet hooded duster I made it for canapés.  Dinner at the London Palladium was hosted by Anna Wintour (whose father Charles Wintour, the editor of the Evening Standard, started the awards in 1955) Burberry’s Christopher Bailey & the paper’s owner Evgeny Lebedev, all three of whom stood afront a wall of festive pine, rather impressively greeting each of us personally.

On the spiral staircase, we bumped into a twinkly Hannah Bagshaw, whose fiancé actor Eddie Redmayne was presenting an award, then shoe designer Nicholas Kirkwood who I nattered to about extremely silly fancy dress. Naomi Campbell, who we decided has the best figure, swept past in a gold Burberry gown while Victoria Beckham looked as sinewy as usual and just before dinner I caught Idris Elba standing outside the girls’ loos muttering to himself, which initially I thought a bit pervy, until I realised the Mandela star was nervously learning cue cards so decided not to accost him.

 I had the nice surprise at dinner of sitting next to fashion designer Leon Max, while my husband Charlie was wedged happily between two very pretty models Idina Moncreiffe and Leon’s wife Yana who looked beautiful in a full length black Leon Max gown. Comperes Steve Coogan and Rob Brydon kept us amused all night and apart from Sienna Miller giving them an earful and best actress winner Gillian Anderson swearing at them at one point, once everyone had let their hair down it became a great night.

Violet Naylor-Leyland is a stylist & owner of fancy dress & vintage boutique Violet’s Box

Fashion Flashback

12/18/2013 4:07:00 AM

Fashion Flashback

 For the Autumn/Winter Season of 1987/1988 the MaxStudio girl was the German-born, Sweden-raised model, Tatjana Patitz. Now perhaps no longer a household name Tatjana was in fact one of the ’90s ‘Big Six’ supermodels - a model who along with her compatriots Christy Turlington, Linda Evangelista, Cindy Crawford, Naomi Campbell and Kate Moss raised their model status to that of global icon. These were indeed the glory glamour days of “We don’t get out of bed for less than $10,000” and Tatjana spent those decades working with Bruce Weber, Peter Lindbergh and Herb Ritts and was shot for the cover of 200 magazines world-wide as well as for Gaultier and Chanel. The year she was being shot for MaxStudio she was also shot for the Duran Duran video for ‘Skin Trade’ and began to take some small roles in Hollywood.

Contributing Editor: Richard Dennen

Fashion Flashback

12/5/2013 8:34:00 AM

Fashion Flashback

Lily Cole’s big break came in 2003 when she was photographed by Steven Meisel for Italian Vogue and was dubbed one of the new faces of the year. Fast forward four years and she was being photographed in the park of Easton Neston for the MaxStudio Autumn/Winter 2006/2007 campaign by Michelangelo di Battista in a sharp country meets moody Gothic set of images that coincided with the year she was filming her role for a movie, in ‘St Trinian’s’. That British comedy was just a small part for the Cambridge student-slash-supermodel who would land her first major acting role in 2009 as Valentina in ‘The Imaginarium of Doctor Parnassus.’ All just a little bit of work on the side for the model who had already worked with Alexander McQueen, Chanel, Vuitton and Marc Jacobs.

Contributing Editor: Richard Dennen

The British Fashion Awards

12/4/2013 8:57:00 AM

The British Fashion Awards

The British Fashion Awards have become one of the set piece social events of the year so what better venue to take over than the plush reds and glittering golds of the Coliseum, a very appropriate place to peer from box to box with an imaginary 21st century lorgnette. Was that Rita Ora in Vivienne Westwood chatting to Kate Moss there to collect her Special Recognition Award, Poppy Delevingne in Emilia Wickstead and Suki Waterhouse in Burberry? That’s all the best of British isn’t it? I’d want them in my trench. Meanwhile Sam Cam mingled with Donatella Versace and Gwyneth Paltrow and Christopher Kane won Womenswear Designer of the Year and Mrs Bertelli won International Designer of the Year appropriately for a lady who has been named by Time magazine as one of the 100 Most Influential People of the 20th century. “It provides the perfect climax to a truly momentous year of British fashion,” summed up Natalie Massent, the BFC’s chair.

Contributing Editor Richard Dennen

Inside Look: Leon Max London Store Opening Party

Check the behind the scenes fashion action at the official launch of the Leon Max store on Westbourne Grove in London’s fashionable Notting Hill and its rock n’roll afterparty right round the corner at The Lonsdale. It stars the likes of fashion plates Kristen McMenamy, Mary Charteris, Katia Elizarova as well as young n’ fun socials like Sascha Bailey (son of David) and Leah and Natt Weller (children of Paul).

Trending: The Cape

12/26/2012 10:33:00 AM

Trending: The Cape

A favorite of editors, stylists and celebrities, the cape is the breakout outerwear piece of the year! Shop the Leon Max Cape collection to view capes featured in Who What Wear and favored by celebrities such as Jessica Biel and Zooey Deschanel.

Shop Capes Now

From the Met to Miami - Top Parties of 2012

Anna Wintour, Carey Mulligan and Miuccia Prada Host the Met Ball

From the moment Diana Vreeland, an ex-editrix of US Vogue founded a ball to raise funds for the Metropolitan’s Costume Institute it became the kick off carnival for the New York uptown social set. In 2012 it was yet again a fashion tsunami and the hottest party ticket on the planet. Jessica Alba was in gold one-shouldered Kors, Carey Mulligan in shimmering fish scales from Prada and channeling the evening’s muse, the Great Gatsby’s Carey Mulligan while Beyonce stole the show in sheer Givenchy.

Leon Max Hosts the Serpentine Summer Party

A few months later and over to London where designer Leon Max hosts London’s answer to the Met - a fundraiser for the Serpentine Gallery. There were three generations of Jaggers on parade, Bianca, Jade and Amba, shiny show ponies of rock n’ roll chic, a mild political scandal to talk about in the undulating shape of this year’s Pavilion designed by Chinese dissident artist Ai Weiwei, while model Erin O’Connor distracted in black, feathered Leon Max, as did Amber Le Bon with her Grecian chic.

London Olympics Closing Ceremony

There was another big bash in London town this summer - and this time everyone was invited. A global audience of billions tuned in to watch the creme de la creme of British music (and the Spice Girls) and the jeunesse doree of the model pack (Kate, Naomi, the Lilys, Donaldson and Cole, Jourdan, Stella et al) shake their stuff. This was legs phenomenal on parade. As well as Russell Brand popping up as a Willy Wonka-type leading the Magical Mystery Tour.

The British Fashion Awards

As Awards Ceremonies go this one had an IT moment. Stella McCartney rode out the Olympic wave and having designed Team GB’s outfits it was to universal acclaim that she stormed the podium to claim the designer brand award and the designer of the year award. But this year’s fash pack fiesta will go down in glossy history as the moment ‘The New Kate Moss’ was born - step-up young Cara Delevingne. Now, behave.

 Art Basel Miami

Actress Margo Stilley described this year’s Miami Art Basel in one succinct sentence: “There was a party for every thing, everywhere, every night with absolutely every single designer, artist, celebrity and collector you can possibly imagine and all looking better than a tear sheet from Vogue.” Sounds like that’s one art fair worth rsvp’ing to.  From the White Cube party where Owen Wilson rolled up his sleeves up and helped the bar staff to power playing at the Chanel dinner hosted by Dasha Zhukova and Wendi Murdoch where  Demi Moore arrived with a kitten and left with Vito Schnabel and the Hilton sisters bopped by Lenny Kravitz. After a week in Miami, sounds like you need a holiday.

Contributing Editor: Richard Dennen

Styling Tips: New Year’s Eve

12/19/2012 9:57:00 AM

Styling Tips: New Year’s Eve

New Year’s Eve is the time of year to put your best dress forward and set the tone for style to come in the new year. To celebrate the end of 2012 and embrace 2013 follow these styling tips for a guaranteed glam look.

For a modern and very on trend look pair a metallic jacquard cape with gold cocktail trousers. This is the ideal route if you plan to opt out of the dress this year.

For a night on the town a jewel tone party dress paired with an overcoat and mary janes make the perfect new year’s statement.

If you want to embrace separates but stay feminine choose a detailed yet colorful cocktail blouse and finish with a slim fitting pencil skirt to show off your new year’s curves.

Lastly, for the upscale new year’s party go for some shine with the sequin LBD that is perfectly flattering on the body and adds a hint of celebration to a classic and chic look. Finish with leather gloves and velvet heels to ring in the new year!

Shop the Looks

Art Basel Miami

12/13/2012 12:10:00 PM

Art Basel Miami

This is the third year that I have been to Miami for Art Basel and as I packed my bag, carefully choosing each outfit for my schedule as to not over pack, I thought I had it down like a pro.  I had watched the requisite films to put me in the mood “The Birdcage” and “Scarface” and as soon as I landed at MIA international airport I pushed play on the Gloria Estefan play list I had made on the plane perfectly timing my drive over the Causeway from Miami to Miami beach with “Conga”…

But I was wrong.  I had no idea the scale of what I was about to enter into.

While Art Basel Miami is known as the important art show in America, culturally, the MOCA motto for the affair is “Come for the Art, Stay for the Party!” So I will report on the event in two categories:  The art and then what came afterwards.


While normally I would start off talking about the unequalled main event, the name of the entire week and the original draw to Miami, Art Basel, rather surprisingly my attention was drawn to the smaller satellite fairs that have popped up in the 11 years since Basel has been stationed in Miami.  

This year in particular, the addition of what was to be considered “The Indie Art Fair”, Untitled, was a new fair held in a temporary tent on the sands of South Beach.  Living up to its reputation, originally the New Art Dealers Alliance (NADA), a rival satellite Miami fair threatened to ban the exhibitors there from future Miami events if they showed there.  The hype between the warring art fairs wasn’t a let down.  Each space focused on entry to mid-career artists and emerging galleries and surprisingly intriguing, smart, interactive pieces. 

The Tent at Untitled was a design by Terence Riley, utilizing natural light and creating a contextualized space showcasing 50 galleries curated by New York’s Omar Lopez-Chahoud. My personal favorites were the colorful 3D pieces Holton Rower’s exhibited by The Hole from New York. 

As for the main event Art Basel, sponsored by UBS, was an absolute smorgasbord of beautiful works that were quickly snapped up by private collectors, most likely to never been seen again by the public. Having over 250 galleries represented including some of the world’s largest galleries in the world, I chose to focus on what seems to be the current craze of Calder Calder Calder! Closely associated with his friends and colleagues in Paris at the time, Leger and Miro, it seems that Calder is finally making his way into the fore front of the art world with no less than 5 galleries exhibiting his pieces, drawings, paintings, mobiles and even an eye patch with the prices of his primary colored mobiles soaring into the millions, not a piece unsold.

Normally, one can only expect to see the hoi polloi schmoozing about during anything but the VIP opening of an art fair, but this year on an unsuspecting Sunday afternoon, I looked at a Fantoni along with Michael Eisner, spotted Alejandro Santo Domingo being taken through an exhibition of mid century Brazilian artists and even looked on at a new Tracey Emin with Beyonce. 

People say that Miami is all about the parties, but this year it was as much about what came before what happened after. 


Parties Parties Parties!!!  I have never, ever, ever in the history of Olympics, Fashion Weeks and live hostage exchanges on the news seen more rejoicing than that of the streets of Miami Beach during Art Basel this year. 

There was a party for every thing, everywhere, every night with absolutely every single designer, artist, celebrity and collector you can possibly imagine and all looking better than a tear sheet from Vogue.  I started out the week at the White Cube Party that opened the fair at the Soho House hosted by Nick Jones and Jay Jopling. The party was packed.  It was so packed with glistening beautiful people with hair gently blowing in the tropical winds that when I leaned over to ask for another glass of Champagne, the person giving me a glass back was none other that Owen Wilson, rolling his sleeves up and helping the bar staff.  “Have a bottle!” he said as he handed me a bottle of Veuve to pour out to my friends. 

The next night’s big ‘must attend’ party saw the and Chanel party hosted by Dasha Zhukova and Wendi Murdoch with more shiny shiny shiny.  Demi Moore arrived with a kitten, who was later adopted by the Hilton sisters while Lenny Kravitz sipped drinks with Derek Blasberg, and then it really picked up pace.  W and Dior, Mr. Porter and Visionaire, every night a different venue and a different reason to turn bottoms up right along with the jams.  With the music festival UR1 with headliners like Kanye West, Sven Vath, Guy Gerber and Pete Tong headlining, being cancelled just a few weeks before hand some of the best musicians were turned loose into the clubs of Miami which set the city alight with surprise performances in all of the major nightclubs.  

Diddy hosted a party for Naomi Campbell’s Billionaire boyfriend Vladislav Doronin in his Star Island Mansion with Kate Moss, Vivienne Westwood and Kim and Kanye who all then partied down at Liv nightclub to the sounds of Pete Tong. 

Invariably, the parties at Art Basel are a combination of a few things:  Plentiful, Completely Over the Top and Absolutely Fabulous leaving too many directions to run for just one girl!  Next year I’ll have to bring two bodies to make sure that I don’t miss anything…

Contributing Editor: Margo Stilley

Film Fashion Inspiration: Anna Karenina

Every good film is good in its own way - whether you’ve read Tolstoy’s 1877 blockbuster or not, Anna Karenina is the fashion film of the season. Reuniting director Joe Wright with Keira Knightley (the worked together on Pride and Prejudice)and joined by leading men Jude Law and Aaron Johnson, the film tells the glamorous story of socialite and woman-about-Moscow, Anna, who falls for the dashing Count Vronsky (Johnson) and causes the social scandal of the century. Be inspired by the oceans 19th century tulle and lace and hooped skirts and bodices, dramatic ball gowns and big coats with baroque details and a fashion frenzy for all thing Russia. It’s just what autumn/winter 2012 was looking for. If your wardrobe’s not quite ready for a ballgown bonanza there are the sleeker A-line numbers on offer. Even light hairslides or a pair of elegant earrings or a chic pair of gloves can be used to adopt our glamorous heroine’s new moment of cinematic charm.

Contributing Editor: Richard Dennen

A Model’s Styling Tips for the Holidays: Zinta

Classic feminine dresses are always a holiday favorite. To give a look some edge pair with structured outerwear and booties. For a modern spin on cocktail wear add a pair of dress shorts to your holiday wardrobe.

Shop the Holiday Collection

Trending: Bold Gold Trousers

12/3/2012 6:22:00 AM

Trending: Bold Gold Trousers

Gold trousers are one of the hottest looks this holiday season. Wear now as cocktail shorts or as slim yet bold trousers. Pair to crisp white or neutral black to shine!

Shop the Trend

Parties of the Year, 2011 (part 2)

Katia Elizarova, Daisy Lowe and Amber LeBon all walked at the fashion show during Leon Max’s Winter Dance – but where were the other places to be seen dancing this season?

September, Fashion’s Night Out

Spearheaded by Vogue, whether it was Rodeo Drive or Bond Street this was the night that a shopping experience flipped into a global fashion party. In NYC there was Bieber-fever at Dolce & Gabbana and the choice of superstars were Miss Piggy at Opening Ceremony or Sarah Jessica Parker at the Fred Leighton boutique. At Coach, in London, Gwyneth Paltrow caught up with Daisy Lowe and outside the Vogue party at royal jeweller’s Asprey, Bond Street was as busy as Carnival.

October, Allison Sarofim’s Halloween Party

Sarofim and fashion friends embraced the economic meltdown and channeled the spiraling inflation of 1930s Berlin. And the clothes too. Yes, ‘Cabaret’ had hit downtown New York. Appropriate? Always.

December, Leon Max’s Winter Dance

The gilded flocked to Claridge’s for Leon Max’s Winter Dance. The coolest girls in town – Daisy Lowe, Amber LeBon, Suki Waterhouse and Katia Elizarova – shimmied down a runway in the Leon Max Spring Collection.

December, Miami Art Basel

A week of parties in Miami and all in the name of art. Dasha’s LV sponsored barbecue on the beach front and Paris-Paris and Le Baron night club pop-ups kept Naomi Campbell, Adrien Brody, Paris Hilton and Pharrell Williams cruising all week. Almost too much.

December, Roman Abramovich’s New Year’s Eve Party

The party that everyone’s talking about. And it hasn’t even happened yet. Last year it was A-list fabulousness and all about Demi and Ashton and Rosie Huntington-Whiteley (the face of the Leon Max Fall Collection). Where would Christmas celeb-haven St Barts be without this Roman holiday party?

Contributing Editor: Richard Dennen

Photo Credit:

Dave M. Benett/Getty Images Entertainment/Getty Images

© Patrick 

Andrew H. Walker/Getty Images Entertainment/Getty Images

Holiday Editor’s Pick: Marie Claire’s Abby Kalicka

Marie Claire’s Associate Market Editor Abby Kalicka shares her take on styling for Holiday Socials with help from the Leon Max Holiday Collection. She suggests a chic dress for the Holiday office party, casual knitwear for the family fete and a stylized cocoon coat for the New Year’s eve party.


Parties of The Year, 2011 (part 1)

Pixie Geldof, Josephine de la Baume and Mary Charteris were all at Leon Max’s summer party. But what were the other parties of the year?

April, The Wedding of the Duke and Duchess of Cambridge

Billions watched but only a glossy 300 got the call up for the post-wedding ball at Buckingham Palace. Harry made appropriate jokes about Pippa and Ellie Goulding sang. Picture perfect.

May, The Met Ball

The weekend that McQueen had a global moment. After the royal wedding the US fashion pack hit New York’s Costume Institute to celebrate the Alexander McQueen: Savage Beauty exhibition. Gisele, Blake Lively, Sarah Jessica Parker all joined the sparkly army.

July, The Love Ball

The Lady in Red was dancing. Well, Natalia Vodianova had a lot to celebrate. It was couture week and Valentino’s chateau outside Paris was full of a fashion throng that included Anne Hathaway, Daphne Guinness and the Roitfelds, all there to raise millions for her Naked Heart charity. Look fabulous and do good works – what’s not to like?

July, Leon Max’s summer party

Mary Charteris and Josephine de la Baume – the faces of the Leon Max S/S campaign - were the co-hosts when the designer threw open his country house, Easton Neston for a rocking summer party. Pixie Geldof sang, guests wandered the lawns; it was 21st century cool meets Great Gatsby chic.

July, The Wedding of Kate Moss and Jamie Hince

London’s party set hit a small Cotswold village for the rock n’roll wedding of the year. There were marquees, there were bands, it could have been mistaken for festival. Moss wore Galliano. And did not appear for the pub lunch the next day.

Contributing Editor: Richard Dennen

Photo Credit:

Carl De Souza/Getty Images

Kevin Mazur/WireImage/Getty Images

Claire R Greenway/Getty Images

Neil Mockford/FilmMagic/Getty Images

Holiday Editor’s Pick: InStyle Magazine’s Dana Avidan-Cohn

As Fashion Market Editor of InStyle Magazine, Dana Avidan-Cohn understands the importance of dressing for the Holidays. Inspired by the Leon Max Holiday Collection she reveals the most instyle outfit for the Holiday office celebration, family get-together, and New Year’s Eve bash. 


Holiday Editor’s Pick: Elle Magazine’s Jade Frampton

Elle Magazine’s Market Editor Jade Frampton chose her favorite looks for Holiday Parties from the Leon Max Holiday Collection. She shows us how an Elle fashion girl would dress for the Holiday office festivity, a family fete, and a New Year’s soiree!


The Face for the New Season: Katia Elizarova

Move over Daisy Lowe and Amber LeBon - meet Katia Elizarova, the new face of MaxStudio.

Who better than one of the models of the moment to face the Spring/Summer Leon Max collection? You might not have heard of Katia Elizarova yet – but you soon will. Last week she more than held her own walking with the new crop of Brit-IT models, Daisy Lowe, Amber Le Bon, Clara Paget et al, who catwalked the Spring/Summer collection when Leon Max presented it in the ballroom of Claridge’s Hotel. Katia was spotted at the age of 14 in her hometown on the Volga, Saratov, in southern Russia by the same model scout who plucked Natalia Vodianova and Irina Shayk from rural obscurity. She is joining the ranks of other British beauties, Lily Cole and Rosie Huntington-Whiteley, as the face of the Leon Max and MaxStudio. “I’m so excited about shooting in LA,” she says, all long limbs and pretty pout, of her upcoming trip to California to shoot the Spring/Summer campaign. Let’s face it, she’s hardly looked back since that first trip to Paris to shoot the cover of Jalouse a year after the fateful scouting. “This is a great opportunity for me,” she admits, “the label is so beautiful and an international success. And with it arriving in the UK it’s the best time I could possibly be with them.” It’s an easy job to be an ambassador for a brand you believe in. “It’s a luxurious style which any girl would die for. My favourite dress is one that Leon made specially for me, it’s a wonderful, long, black dress, very revealing but very reserved at the same time.” The dress was debuted at the designer’s country house, Easton Neston, over a weekend house party. When not romping around Northamptonshire it turns out Katia’s a Chelsea girl at heart. Her social life revolves around The Botanist in Sloane Square and new-ish Markham.  For after hours it’s yo-yoing up and down the King’s Road from Guy Pelly’s NY loft style club for the SW3 crowd, PUBLIC, back up to another Sloane set staple, Raffles. But don’t muddle her up with any of those other catwalk-strutting model-actress-socialite-whatevers, Katia E has depth as she likes reading the Russian greats – she kept Leon entertained reading A Hero of our Time by Lermontov, out-loud in Russian, while they skimmed the coast of Sardinia over the summer.  For the English novel she loves the nineteenth century classics; Austen, Dickens and particularly Wilde’s The Picture of Dorian Gray. “I am fond of traditional England.” And it won’t be long till it’s fond of her. 

Contributing Editor: Richard Dennen

Meet Me in Miami: Art Basel 2011

12/14/2011 12:35:00 PM

Meet Me in Miami: Art Basel 2011

Art? What art? If anyone thought that the 10th incarnation of Art Basel Miami Beach was just about the art then think again. Name after name swum through the rooms and galleries. Some of our highlights included the Dom Perignon Luminous party where the heavenly triptych of euro-fabulousness of Dasha Zhukova, Olympia Scarry and Giovanna Battaglia was the centerpiece. Visionaire Magazine’s Art Basel Rio bash was at the Delano and hosted by Cecelia Dean and Stephan Gan. Daphne Guinness and Cecelia lounged by the pool while The Misshapes provided the music and Adrien Brody glowered. (Glowering is back in right now.) Back at the Delano it was at New York gallery The Hole’s party where things were kept cool poolside with the hotter-than-hot band Salem playing life out - but as soon as the drink ran out artist Matthew Stone led the crowd to the Paris nightclub Le Baron’s pop up at the Florida Room. Down there it was an intoxicating Miami mix-up of social, art and fashion; Tilda Swinton, Erin Wasson, China Chow, Eddie Borgo and Marina Abramovic. And as closing time was 6am the most essential accessory was a pair of sunglasses. Hollywood got a look in too, of course, with MOCA showing an indie film from the hand of Kids’ director Harmony Korine, starring James Franco at the Sunset Lounge. Franco was a no-show but there was, at least, Henry Hopper, son-of-Dennis, on-hand to dj. Korine went into a forensic analysis of what it was like to work with the Franco; “We talked about it, he showed up, and we did it.” And meanwhile what of the great UK art collector Charles Saatchi’s musings? “Do any of these people actually enjoy looking at art?” 

Contributing Editor: Richard Dennen

Photo Credit: 

Uri Schanker/Film Magic/Getty Images

Venturelli/Getty Images Entertainment/Getty Images

Andrew H. Walker/Getty Image Entertainment/Getty Images

Leon Max Presents Spring 2012 Line at Winter Dinner and Dance 


High fashion and High Society came together for the Leon Max Winter Dinner and Dance to benefit the breast cancer charity, Too Many Women.

As the Holiday season kicked off last week, the coveted invitation to receive was for the Leon Max Winter Dinner and Dance at the Claridge’s ballroom. The bright young things of UK society gathered in aid of the charity Too Many Women, an organization working in the fight against breast cancer. A vast winter woodland wall of scented roses and gardenia, a display inspired by the designer’s gardens at his country house, Easton Neston, provided the dreamy backdrop for the runway debut of the Spring 2012 Leon Max Collection.

Led by the newly appointed face of the label Katia Elizarova, the designer’s London muses including Amber LeBon, Daisy Lowe, Clara Paget and Suki Waterhouse, commanded the catwalk in a stunning series of dresses fit for every occasion. Flowing dresses fashioned from vibrantly hued silk chiffon and cream colored chiffon hand painted with vivid bouquets of water color florals, transformed the models into an ethereal troupe of garden fairies. Providing a subversive but no less glamorous contrast to the delicate chiffons were a group of black lace and silk dresses whose strategic use of transparent and opaque left just enough to the imagination.

“I wanted to show all my friends in London what I actually do,” said Leon Max. And they were all there to watch; fashion was represented with designers Nicholas Kirkwood, Louise Gray, Lara Bohinc and Marios Schwab, the social crowd with Amanda Sheppard leading in her boyfriend, rocker Bryan Ferry’s sons Otis and Tara, Dan MacMillan came with girlfriend Sasha Volkova, Rose Cholmondeley, Jerry Hall, Georgia May Jagger and Pixie Geldof.

Come finale time, the question on everyone’s lips was “When does the shop open?” referring to the arrival of the Max Studio’s first European store expected to open it’s doors late December 2011 in Westbourne Grove in Notting Hill.