Move over Daisy Lowe and Amber LeBon - meet Katia Elizarova, the new face of MaxStudio.
Who better than one of the models of the moment to face the Spring/Summer Leon Max collection? You might not have heard of Katia Elizarova yet – but you soon will. Last week she more than held her own walking with the new crop of Brit-IT models, Daisy Lowe, Amber Le Bon, Clara Paget et al, who catwalked the Spring/Summer collection when Leon Max presented it in the ballroom of Claridge’s Hotel. Katia was spotted at the age of 14 in her hometown on the Volga, Saratov, in southern Russia by the same model scout who plucked Natalia Vodianova and Irina Shayk from rural obscurity. She is joining the ranks of other British beauties, Lily Cole and Rosie Huntington-Whiteley, as the face of the Leon Max and MaxStudio. “I’m so excited about shooting in LA,” she says, all long limbs and pretty pout, of her upcoming trip to California to shoot the Spring/Summer campaign. Let’s face it, she’s hardly looked back since that first trip to Paris to shoot the cover of Jalouse a year after the fateful scouting. “This is a great opportunity for me,” she admits, “the label is so beautiful and an international success. And with it arriving in the UK it’s the best time I could possibly be with them.” It’s an easy job to be an ambassador for a brand you believe in. “It’s a luxurious style which any girl would die for. My favourite dress is one that Leon made specially for me, it’s a wonderful, long, black dress, very revealing but very reserved at the same time.” The dress was debuted at the designer’s country house, Easton Neston, over a weekend house party. When not romping around Northamptonshire it turns out Katia’s a Chelsea girl at heart. Her social life revolves around The Botanist in Sloane Square and new-ish Markham. For after hours it’s yo-yoing up and down the King’s Road from Guy Pelly’s NY loft style club for the SW3 crowd, PUBLIC, back up to another Sloane set staple, Raffles. But don’t muddle her up with any of those other catwalk-strutting model-actress-socialite-whatevers, Katia E has depth as she likes reading the Russian greats – she kept Leon entertained reading A Hero of our Time by Lermontov, out-loud in Russian, while they skimmed the coast of Sardinia over the summer. For the English novel she loves the nineteenth century classics; Austen, Dickens and particularly Wilde’s The Picture of Dorian Gray. “I am fond of traditional England.” And it won’t be long till it’s fond of her.
Contributing Editor: Richard Dennen