Max Studio Blog

Caped Crusader - Martha Freud

2/10/2014 7:39:00 AM

Caped Crusader - Martha Freud

Being British I feel it is my national duty to complain about the weather, but when you have a rain coat that makes you feel like a cross between a caped crusader and an undercover detective it is hard not to feel empowered.

Caped attire is a genius way of wearing clothes in maximum comfort, for they can feel as soothing as being swathed in a blanket, simultaneously cleverly highlighting some of the figure’s most flattering parts with well cut neck lines and high waisted belts. And whilst a superhero may wear his cloak to help disguise his identity, I have found it most useful to conceal upper arms that haven’t seen any exercise for a few months, and a waist that had a really good time this Christmas…

 Cloaked clothing is not only my weapon of choice when battling the elements outside, this season’s evening-wear includes dresses with a mono-wing, and even some cape-lets. The kind of frocks you would imagine on Mrs Bruce Wayne at the fabulous functions she has to go to as the wife of a billionaire philanthropist / superhero. Sophisticated, playful and high-flying.  

Product featured: CapeWool Draped SweaterWool Crepe PonchoPrinted Chiffon Dress

Trending for Spring: White Out

4/12/2013 12:19:00 PM

Trending for Spring: White Out

Head-to-toe white is a key trend for spring/summer’13 and fashionistas are divided on how best to style this stunning look.  For those who prefer clean, simple lines, our feather light voiles, fine knits and semi-sheer jerseys are perfect for white-on-white layering. Those drawn to the pretty, romantic side of white can slip into our intricately embroidered, floral lace sundresses, tops and blouses. The choice is yours – a sartorial blank canvas.

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Style Guide: Music Festivals

4/5/2013 12:02:00 PM

Style Guide: Music Festivals

Music festival season has officially arrived! Find the perfect look to face the heat in style and comfort. Shop fashion must-haves for every day of the festival from flirty printed dresses to lightweight linen shorts and pants and easy to wear jersey pieces. Don’t forget to finish the look with ready to walk sandals and woodies and sun proof eyewear

Style Guide: Warm Weather Getaway

Getting away this spring? Find the must have pieces to make your trip as fashionable as it is enjoyable. Casual day dresses, linen shorts and pants and shouldering baring tops are vacation essentials. Not to mention the fabulous spring footwear and eyewear you will need to accessorize your look. Whether on boat or dry land, beachside or countryside, Maxstudio has all of the pieces you need to fill your suitcase!

Shop the Spring 2013 Collection

Leon Max Spring/Summer 2013 Campaign

A first look at the Leon Max Spring/Summer 2013 Campaign shot by photographer Phillip Dixon in Mustique starring Katia Elizarova and Victoria Zuban.

From LA to London, and Back Again

Hollywood had a spotlight amongst the David Hockney pictures that were on show at the Royal Academy.

If brights and colour are big in fashion right now then from the art world nothing complements this more perfectly than the bold, pill-popping brightness on display in the works of David Hockney. The scene outside the Royal Academy, off London’s Piccadilly, this week is chaos. A crowd of hundreds is clamoring and crying to get into the last days of this - the great Hockney exhibition, ‘A Bigger Picture.’ The Yorkshire-born artist has sure come a long way since growing up in Bradford, West Yorkshire. After the crowds comes the first four works, four huge landscapes of the same set of trees in Thixendale, Yorkshire in the different seasons. After passing through the madness of the eager crowd, one enters the Central Hall of Burlington House and calm descends before these works. Each season is two meters by five - this is the woods on an awe-inspiring scale of beauty. On closer inspection the fields of Autumn dissolve into dots of shocking pink (a colour which Yorkshire is not famous for.)

But in the second room we dive from Yorkshire into Hollywood with the fabulous Mulholland Drive – The Road to the Studio (1980). This was based on his drives from his home in the Hollywood Hills to his studio and he loved the lush, bright colours of Southern California. Others from the period include Beverly Hills Housewife (Hockney is not cheap, this went for just under $8 million at Christie’s in 2009.) But Mulholland Drive you can see for yourself when it’s home – it will shortly be returning from London to LACMA.

“I remember flying in on an afternoon,” Hockney says in the Christopher Sykes biography, “and as we flew in over Los Angeles I looked down to see blue swimming pools all over.” This was something the Englishman realized was not a luxury in LA, but a necessity. It was fortunate for the artist that friends arranged someone to meet him at the airport – “If you don’t drive how are you going to get into the city?” asked his dealer. “I’ll just catch a bus,” Hockney replied. He may not have been allowed to catch the bus – but he still managed to cycle 17 miles by mistake the next day.

But LA is a million miles away from most of the pictures in the exhibition, many of them fresh works - his great innovation is the use of an iPad, on which he has worked since its launch in 2010: “The more I got into the iPad, the more I realized what a fantastic medium it is for landscape. There are certain things that you can do very, very quickly.”

But one of the new great works is an oil that awaits around the corner. “I wanted the floating feeling of very early spring, when the first leaves appear,” Hockney says of The Arrival of Spring in Woldgate, East Yorkshire in 2011, an enormous canvas. Hockney loved LA but this is the climax of his love affair with a very different set of colours – that of the English countryside. 

Contributing Editor: Richard Dennen

Photo credit: 

Oli Scarff/Getty Images Europe

Katia Elizarova Shares the Spotlight in Spring Campaign

What do you get when you introduce an aspirational model and a resplendent horse and pose them together on the white sands of Zuma beach in Malibu? A bit of magic, and the MaxStudio Spring/Summer campaign. But don’t make the mistake of thinking that Katia Elizarova is the star of this show; her co-star is a Hollywood horse and the star of The Chronicles of Narnia and Water for Elephants. “It can be tricky sometimes” to work with animals, chuckles Katia fresh from the campaign shoot, “but this beats the time I had to kiss a goose for a British cover-shoot or when I had to eat the same cookie as a pug when I fronted a Japanese campaign.” For her it’s the clothes that are key: “I can tell you there is one special dress that loves me as much as I love it. I wore it when we filmed the video for the spring collection and again in the ad campaign.” She’s talking about the pale grey dress, seen in this campaign being blown by the Californian wind. “It moves fluidly when worn, making me feel truly like an angel and a spectre all at once,” the model muses. And it doesn’t get much better than that. Will she be staying in touch with her campaign partner? “He was the star,” she sighs, “We nailed those shots with our dance moves on the beach.” And it takes two to tango.

Contributing Editor: Richard Dennen

Leon Max Presents Spring 2012 Line at Winter Dinner and Dance 


High fashion and High Society came together for the Leon Max Winter Dinner and Dance to benefit the breast cancer charity, Too Many Women.

As the Holiday season kicked off last week, the coveted invitation to receive was for the Leon Max Winter Dinner and Dance at the Claridge’s ballroom. The bright young things of UK society gathered in aid of the charity Too Many Women, an organization working in the fight against breast cancer. A vast winter woodland wall of scented roses and gardenia, a display inspired by the designer’s gardens at his country house, Easton Neston, provided the dreamy backdrop for the runway debut of the Spring 2012 Leon Max Collection.

Led by the newly appointed face of the label Katia Elizarova, the designer’s London muses including Amber LeBon, Daisy Lowe, Clara Paget and Suki Waterhouse, commanded the catwalk in a stunning series of dresses fit for every occasion. Flowing dresses fashioned from vibrantly hued silk chiffon and cream colored chiffon hand painted with vivid bouquets of water color florals, transformed the models into an ethereal troupe of garden fairies. Providing a subversive but no less glamorous contrast to the delicate chiffons were a group of black lace and silk dresses whose strategic use of transparent and opaque left just enough to the imagination.

“I wanted to show all my friends in London what I actually do,” said Leon Max. And they were all there to watch; fashion was represented with designers Nicholas Kirkwood, Louise Gray, Lara Bohinc and Marios Schwab, the social crowd with Amanda Sheppard leading in her boyfriend, rocker Bryan Ferry’s sons Otis and Tara, Dan MacMillan came with girlfriend Sasha Volkova, Rose Cholmondeley, Jerry Hall, Georgia May Jagger and Pixie Geldof.

Come finale time, the question on everyone’s lips was “When does the shop open?” referring to the arrival of the Max Studio’s first European store expected to open it’s doors late December 2011 in Westbourne Grove in Notting Hill.